More people than ever before are posting about food and drink on social media. From checking-in at their favourite restaurant to sharing pictures of what they’re eating, customers are promoting brands every second of the day. As such, the need for quality WiFi at your restaurant, cafe or shop has never been more essential.
But what can cafes, shops and restaurants do with WiFi?
Entice customers
Customers are more likely to choose an establishment with WiFi than one without. WiFi is a must for most customers, as a great internet connection enables them to stay up-to-date with all the latest goings on, check the football scores, and reply to messages from their friends in an instant.
Direct customers to your app or website
If you plan to offer free WiFi, you can set it up so that customers must log in to your app or access your website in order to join the network. This allows you to collect personal information (names and email addresses) and showcase your business. You can also incorporate CTA buttons for follows or likes, link to review sites like TripAdvisor, and invite customers to sign up for alerts or your newsletter.
Collect information on customer visits, connections and devices
Any mobile device or smartphone that has WiFi enabled is constantly sending out a signal looking for WiFi access points. This signal includes the MAC address of each device, which is how your WiFi analytics system differentiates between customers.
When your WiFi access point identifies a new mobile device, it will log the device into your database and begin tracking anonymous data, including metrics such as repeat visitors, first-time visitors, popular visit times, and dwell times. Also, since this data is collected in real-time, you will be able to assess how your customers are interacting with your business straight away. Metrics can also be grouped by location, which is great if you have more than one shop or cafe.
Why choose Forest WiFi?
At Forest Communications, we offer a number of great WiFi features, including intuitive login and registration for customers, backend analytics, family-friendly content filtering, social media options (Facebook) and third-party application integration, among others. What’s more, when your customers access your WiFi through our portal it will gather all their data from the sign-up form, which you can then use to keep in touch, whether via email or SMS, to let them know about special offers or events. All our solutions are cost-effective, no matter if your establishment is small or large. To find out more, call us on 0208 733 0000 today.
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